Brand Photography on a Budget: Affordable Ways to Elevate Your Online Presence

Shoot Advice

We all know how important it is to have a strong online presence to attract and connect with your ideal clients. And let’s face it – brand photography plays a huge role in showcasing your brand personality and creating that all-important emotional connection with your audience.  But what do you do when you have a limited budget to invest in professional brand photography? Don’t worry; I’ve got your back! In this blog, I’m going to share some of my top tips for brand photography on a budget that will help you stand out from the crowd.


White female with blonde hair in a bright red sweatshirt smiling while writing notes in a journal, comfortably seated on a beige sofa with white and grey cushions, with a black abstract painting on the wall and a stack of books on branding beside her, in a well-lit cosy room.

Image by London brand photographer AKP Branding Stories for the blog post "Brand photography on a budget"


Get the Light Right

First up – natural light is a photographer’s best friend – and the best bit is – it’s free! Take advantage of the natural light available to you, and you can create beautiful, high-quality images without breaking the bank on expensive equipment. Just shoot in a room with plenty of natural light or take your photos outside during the golden hour (the hour after sunrise and the hour before sunset when the light is soft and warm).


All the Gear

Next up, investing in a good camera doesn’t have to be a bank-breaking expense. Many affordable cameras and smartphones on the market have excellent camera quality. With some practice and basic photography knowledge, you can achieve stunning results that will make your brand stand out.


Set the Scene

Don’t forget that the background of your photos plays a crucial role in creating a cohesive look for your brand. Choose a background that reflects your brand’s personality and message. You can use a plain white wall or a patterned fabric as your background or get creative with your surroundings by shooting in a park or a coffee shop.


Smiling Asian woman with curly hair taking a selfie, wearing a casual grey hoodie, standing next to a lush green indoor plant, with a black door frame and interior decor in the background

Image by London brand photographer AKP Branding Stories for the blog post "Brand photography on a budget"


Dress to Impress

Planning your outfits in advance can significantly impact how your audience perceives your brand. Make sure your clothes align with your brand’s message and personality. But you don’t have to spend a fortune on new clothes. Instead, choose clothes you already own that reflect your brand’s colours, style and mood.


Props can add interest and personality to your brand photos and help tell your brand’s story. You can use items that are relevant to your business, such as tools, books or products. Alternatively, you can use everyday items like flowers or coffee cups to create a relaxed and comfortable atmosphere.


Experiment with different angles to find the one that works best for you. Shooting from above can create a clean and minimalist look while shooting from below can make you appear more powerful and confident.


White woman with brown hair leaning on a railing, wearing a black leather jacket and black pants, with a leopard print belt, urban buildings and a London Underground sign in the blurry background.

Image by London brand photographer AKP Branding Stories for the blog post "Brand photography on a budget"


It’s ALL about the Edit

Finally, editing your photos can make your brand’s image even more elevated and professional. There are many free and affordable photo editing tools available, such as Canva and Adobe Lightroom. You can use these tools to adjust the brightness and contrast, crop your images, and add filters to create a cohesive look for your brand.


In conclusion, creating stunning brand photos doesn’t have to be expensive. By using natural light, investing in a good camera, choosing the right background, planning your outfits, using props, choosing the right angles, and editing your photos, you can create high-quality brand photos that reflect your brand’s personality and message.


And hey, if you’re really struggling and need that professional touch, investing in a brand photographer doesn’t have to be out of reach.  My quarterly mini shoots are designed with budget in mind so you’re not compromising on quality with a reduced price.  Click here to find out more as the first session of 2024 is on the 13th February or if you’d like to learn more about taking your own brand images then my DIY Brand Photography Masterclass is for you!

January 4, 2024