This month’s guest post comes to you from the fabulous Launch Specialist, Charlotte Wibberley and she’s sharing what launching in 2023 needs…
When the pandemic hit in 2020, the adaptable, early adopters of the sudden influx of new technology reaped the rewards as all businesses scrambled to go digital.
In 2021, many entrepreneurs scaled quickly by turning their online successes into blueprints others could follow to unlock the same freedom, financial rewards, and visibility.
Then in 2022, buyers started to get savvier. Bored of the seemingly endless stream of lookalike coaches and fed up with formulaic, repetitive launches, our appetite grew for personalisation, authenticity and, well… something a bit different.
The world of online launches is constantly evolving. To stay ahead of the curve, entrepreneurs and businesses need to understand the latest digital trends, all contributing to a whole new approach to launching products or services online in the year ahead.
In this blog, I’m diving into the trends we can expect to shape the online industry in 2023.
From new marketing strategies to enhanced user experiences to increased customisation – I’ll be exploring how we, as entrepreneurs and online business owners, can adapt to meet the ever-changing needs of our audience.
As technology continues to evolve, the impact on digital launches will be huge. Whether artificial intelligence (AI), virtual reality (VR), gamification or automation, the rapidly evolving tech could completely revolutionise how we launch in 2023.
AI is set to be a game changer in 2023: Providing data analytics at the push of a button, accurate identification of customer preferences and rapid personalisation options. AI software could allow business owners to tailor their launch content, content easily and offers to individual users, creating a more personalised customer experience with minimal cost.
VR and Augmented Reality (AR) also present opportunities for online entrepreneurs to upgrade their launch experience and create realistic, immersive virtual experiences for their customers. This could make a consumer’s decision-making process more interactive and the desired transformation easier to imagine.
The 2022 trend for Gamification remains on the rise. Whether it’s the leaderboard for learning Italian on Duolingo or unlocking bonus training when you complete modules on courses, our brains love the dopamine hit that comes with winning! I’d be surprised if we don’t see more brands incorporating gamification into their 2023 launch strategy.
Finally, Automation will play an increasingly important role in online launches in 2023, allowing businesses to streamline launches, reduce manual labour and increase efficiency, all while cutting costs. Automation tools such as chatbots can significantly improve conversion rates from sign-up to attendance, as well as making the customer journey smoother, more personalised and much more interactive.
Consumer preferences have changed drastically over the past few years and if businesses want to remain competitive, they’ll need to keep up with what people want and expect.
In the current economic climate, it’s no surprise that consumers are watching their money a little more carefully, and that means that they expect more bang for their buck when they invest in products, services and support. People want more. They expect personalisation and a bespoke experience and service, tailored to their needs.
In short: The cookie-cutter approaches and launch strategies of 2020 and 2021 simply aren’t working anymore. The way businesses launch online must change in order to survive.
As we transition back into an IRL (in real life) post-pandemic world, true connection is topping the priority list for many people, which means there’s likely to be a huge rise in the popularity of in-person events. Whether it’s a retreat, a launch party or in-person workshops, it might be worth considering how you can integrate some human face-to-face time into your launch strategy for 2023. In-person events have been shown to rapidly increase the lead time to purchase.
More and more, people want to align with brands and businesses that share their values, so a deeper level of authenticity, connection and trust is required before they’ll make a purchase. An increased focus on sustainability, inclusion and socially responsible practices would also be smart for business owners who want to win the hearts and minds of today’s buyers.
Remember, people buy from people!
So, in summary, 2023 is set to be a year of rapid tech development, increased demand for personalisation and a stronger desire to truly know and like the businesses we work with.
For business owners who want to stay ahead and plan, build and execute successful launches, cookie-cutter launch strategies are no longer on the table! But don’t panic – with the right strategies in place, you’ll be able to create an immersive customer experience that drives sales and increases brand loyalty!
Ready to get started and level up your 2023 launch strategy? Take my free quiz to find out which tactic you should be using right now to get the best results
And here’s where to find Charlotte:
March 13, 2023