Are you looking to inject fun and creativity into your brand’s visual identity? Look no further than the latest trend in photography: colour pop photography! This playful and eye-catching style of photography is all the rage in 2023, especially over in the States, and it’s the perfect way to bring your brand images to life.
What is colour pop photography?
Put simply, it’s a style of photography that uses bright, bold colours to create images that pop. By incorporating unexpected pops of colour, using natural light to enhance colours, and choosing props and backgrounds that are vivid and eye-catching, you can achieve a look that is fresh, modern, and unforgettable.
Why is colour pop photography trending right now?
There are a few reasons. First, we’re living in a time when people crave brightness and positivity in their lives. After the past two years of uncertainty and upheaval, it’s no wonder that bold, cheerful colours are having a moment. Second, colour pop photography allows brands to differentiate themselves in a crowded market. By using unexpected colour combinations and creating truly distinctive images, you can help your brand stand out from the competition.
If you’re wondering how to achieve this look in your own brand photography, there are a few tips and tricks to keep in mind. First, think about incorporating bright, bold colours into your props and backgrounds. This could mean using a colourful backdrop for your product shots or incorporating pops of colour into your food and beverage photography. Second, think about how you can use natural light to your advantage.
Colours are always more vibrant when they’re captured in lots of light, so try to shoot during the day when possible. Finally, don’t be afraid to think outside the box regarding colour. Sometimes the most unexpected colour combinations can create the most memorable images – you deserve to be remembered!
Once you’ve got the basics of colour pop photography, it’s time to start incorporating it into your brand’s visual identity. There are a few ways to do this. First, choose a colour palette that complements your brand’s products or services. For example, if you’re a beauty brand, you might want to focus on pastel pinks and blues. You might want to incorporate vibrant greens and yellows if you’re a food brand. Second, consider using bold, colourful typography to make your brand name and tagline stand out.
And finally, don’t be afraid to use colour to highlight certain elements of your brand. For example, if you’re a skincare brand, you might want to use a bright pop of colour to draw attention to your all-natural ingredients.
Looking for some inspiration for your own colour pop photo shoot?
I’ve been using pops of colour in clients’ shoots for years, but I’m excited to flex my creativity with an exciting shoot day with some amazing people this Spring. I’m drawing inspiration from some of these successful examples of this style of photography in action. From fashion and beauty to food and beverage to product photography, there are many ways to incorporate colour into your brand’s imagery. And the best part? Once you’ve created a collection of bright, bold images, you can use them across all your marketing channels, from social media to your website and advertising campaigns.
Are you ready to bring your brand’s visual identity to life with some colour pop photography?
It’s so much fun and will absolutely make you stand out. And in a world where brands are constantly vying for attention, it’s more important than ever to do just that! By embracing colour pop photography, you’ll create images that are vibrant, memorable, and uniquely your own.
So what are you waiting for?
Book in that colour-pop Spring shoot today, and let’s make sure your brand stands out!
February 20, 2023