I started my working life in the corporate world, so trust me when I say I understand that feeling of dread as you realise you need a headshot… That stark white background that washes any sense of colour from your skin and the awful awkward poses that make either your head or hands disproportionate to the rest of your body. You know the shot!
But step outside the corporate world and into the wider business world, the one of entrepreneurs and all of a sudden there is creativity. And this is where brand photography really comes to life.
You see, for me (and many others), brand photography serves the purpose of showcasing all the elements of your brand:
Each of these brings your business to life just that little bit more, which in a crowded online world, provides you with the arsenal of images you need to help you stand out.
Now, if you have only booked a 90 minute shoot with your photographer, then it may be a bit of a stretch to fit all of the above in, so plan carefully what you want to achieve with your brand photography session. Your photographer should be able to help you with this.
Most photographers have a range of services which will help you achieve those goals and remember, take the time to plan and prepare for your shoot. Every click of the shutter counts, each image must have a purpose and tell a story or give an insight into your business.
That’s where brand photography differs from a headshot, it has the power to influence buying decision, build trust with customers and clients and show the passion and personality behind the brand.
You have to love every image you put out there for your businesses, and each image should answer yes to the question “does this help grow my business, show my expertise / passion or appeal to my ideal client?” If the answer is no, consider choosing a different image from your suite of photos.
Until next time,
PS – I am now fully booked for 2018 shoots, so if you are planning a rebrand or need fresh images to achieve those 2019 goals then get in touch for your January shoot
December 5, 2018