It seems only fitting that as the weather of late has been gorgeous that I talk to you about summer brand shoot ideas, especially as I recently hosted my Summer Seasonal Mini Shoots (which were great fun).
Now, the first thing to remember about summer brand shoots in the UK is that the weather isn’t guaranteed, so it’s still important to have a back up plan, an indoor location that carries those summer vibes. When it comes to planning your summer brand shoot, remember to keep in mind your brand values/message and who your ideal client is. Adding seasonality to your brand images means that you have relevant images throughout the year to be posting.
So…. what can you do for your summer brand shoot?
Get into the great outdoors, be that your favourite park or beach spot – remember though in the summer these are likely to be busier, so keep your shoot to first thing in the day so that there is a greater chance of it being quiet and not have tourists and holiday makers in the background.
(The image of Nicki in the yellow dress is actually in Malta not the UK, but I have got more beach shoots later this summer to top up my beach imagery!)
Ever take the laptop outside in the sunshine (if you’ve figured out how to stop that glare, please let me know!) then show that off in a shoot, as well as just general chilling in the garden and showing what it’s like in your life outside of the business. For garden photos, think about the time of the day, you want to be avoiding the harsh and unforgiving midday sun so you don’t end up with unflattering shadows. Also remember to think about your garden through the eyes of your ideal client – do you need to mow the lawn?!
A fan of a cocktail or refreshing iced drink? Then why not head to a gorgeous rooftop bar or your fave spot outside a cafe to show that freedom you’ve built in your business. It doesn’t have to be you working, it can just be you chilling out enjoying the sunshine.
These are very dependent on what’s in bloom, but sometimes it’s just nice to surround yourself with florals for portraits – flowers aren’t just for florists and weddings!
Embrace the fact that you don’t have to wear a million layers, so you can update your brand images with new outfits to keep your brand visuals looking fresh. Just remember to keep the colour palettes aligned with your brand colours so that you don’t clash (you don’t have to match them, just make sure they are complementary).
Until next time,
July 28, 2021