So I know that AI is a hot topic in so many industries right now, and I know it’s causing some grumbles with people worrying that it’s going to take over and ruin business. But I honestly think it’s an opportunity, one that I am going to be learning a lot more about and seeing how I can use it to support my business and therefore support my clients. In fact, today I will be starting an 8 week course with the fabulous Chantelle and Tom who are both friends and clients of mine who have been delving into the world of AI for far longer and much more detail than me.
But for now, as it’s timely and something I’ve been talking to other photographers about, I thought I would share how I am using AI within my brand photography business, where I see a growth and even opportunity to make some of my services more accessible to clients…
So first of all, how have I been using AI in my business so far?
Retouching or localised editing of photos and to be honest, photographers who have been editing and manipulating digital images have been using AI for a while now with things like the eraser brush in photoshop – it’s been taking an educated guess at what should be in that area for years. Now though you can very quickly replace or create new things within an image.
And this was an absolute miracle worker on a shoot where we needed to use the pool for some images only to be told we weren’t allowed to pull the pool cover back. But did that stop me from creating an image my client loved…. No! I had been playing with PhotoshopAI for a few weeks since using it to remove people from New York hotspots, so I knew I’d be able to figure something out. And you can see from this image, I’ve added in pool water, removed the patio furniture in the background and added more volume to her skirt (it’s also a rare occasion you’ll see me share a RAW file on the internet!)…
Content creation – this is mainly using the magic tool in canva to give me inspiration for blog post topics but I know a lot of people use ChatGPT for the same, I’ve just yet to learn how to use it to it’s advantage – but I know that it’s something I’ll learn more about with Chantelle and Tom.
Not so much AI (I don’t think) but did you know that in Canva you can bulk create posts? So for instance all the testimonial squares you see on my grid were bulk created from a spreadsheet of testimonials I have (gathered via a Dubsado form I send to my clients after their shoot to feature on my website which also then helps us both from an SEO perspective).
And so how are the other ways that you can use AI in your brand photography business?
So a question to you, is AI something that you’re embracing in your photography business or running to the hills from? I heard on a podcast a couple of months ago (although now for the life of me can’t remember which one) that for photographers, the introduction of AI could be the next big shift in the industry since the move from film to digital. What do you think?
October 9, 2023