SE1 Ep9: You’re not JUST a photographer!

In this solo episode of “The Brand Photographer’s Lounge,” I take a moment to reflect on a phrase that many of us might be guilty of saying or thinking: “I’m just a photographer.” It’s a phrase that, although seemingly harmless, can deeply undermine the value we bring to our clients and the incredible impact we have on their businesses.

As I delve into this topic, I share my own experiences of how this mindset has affected me, especially in the early years of my career. I’ve caught myself saying it out loud, only to be swiftly corrected by my clients who recognise the significant role I play in their success. It’s easy to fall into the trap of downplaying what we do, but the truth is, as brand photographers, we wear many hats and bring immense value far beyond just taking photos.

Throughout the episode, I explore the various roles we assume as photographers: from helping clients deeply understand their brand, to acting as a creative director, problem solver, and even a source of confidence for those who might feel vulnerable in front of the camera. We’re not just capturing images; we’re helping to craft and convey a brand’s story, supporting marketing efforts, and often guiding clients through significant business decisions.

I also touch on the ripple effect of our work—the idea that the impact we have on our clients extends far beyond the immediate project. Our photographs become tools for their success, used across social media, in marketing campaigns, on book covers, and more. This, in turn, helps our clients make their own impact on their audiences, creating a chain reaction that all starts with our photography.

This episode is a pep talk for anyone who’s ever felt like they’re “just a photographer.” I want to remind you of the crucial role you play in your clients’ businesses and encourage you to embrace the impact you have. So, if you’ve ever felt a twinge of imposter syndrome or questioned your worth, this episode is for you.

Take a moment to celebrate your wins, share those testimonials from clients, and remember—you’re not just a photographer; you’re a vital part of your clients’ journey to success. Tune in, and let’s shift that mindset together.

Timestamps:

[00:00:03] “Stop saying ‘I’m just a photographer'”

[00:01:32] Photographers help clients define brand, storytelling.

[00:03:27] Marketing consultants, brand strategists, creative directors.

[00:05:19] Photographers are more than just photographers.

[00:06:45] Professional imagery crucial for online success.

[00:08:24] Professional photos essential for business success.

[00:10:12] Photographer’s impact goes beyond photos.

[00:12:05] Photographer impacts clients’ success and beyond.

[00:13:31] Creating impact through photography and teamwork.

[00:15:01] Celebrate wins, share testimonials, cheerlead others.

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