5 Reasons why you should be using Pinterest for your Business 

Business Advice

Using Pinterest for your business is an often overlooked and underused method of marketing.

It’s an amazing platform to increase traffic to your website, grow brand awareness, promote your services and products, and increase your sales! Pinterest allows you to share as much of your work as you like, while optimising it for SEO, driving click throughs to your website or email list. 

I love using Instagram for my own business! However, I want to share 5 reasons why Pinterest is the absolute best platform to market your business, book more clients, and expand your audience.  


Using Pinterest for your Business with specialist, Paula Ann VA.


1. Pinterest is not another Social Media platform 

A common misconception about Pinterest is that it is just another social media platform. It is a search engine. A very pretty, visual search engine!  

This makes a big difference to how people use Pinterest compared to other social media platforms, as they are coming to Pinterest to search for ideas and solutions to their problems. They are actively looking for inspiration, products and services.  Did you know that 95% of Pinterest searches are unbranded? This means that Pinterest users are open-minded about what they are looking for.  


2. Reach your dream clients and customers  

With the use of strategic keywords and SEO, you could be reaching a whole new audience for your business.  You can use beautifully designed pins to grab the attention of your ideal client and drive them to your website. 


3. Pinterest Drives Traffic to you! 

Unlike other social media platforms that want to keep users active on their platform for as long as possible, Pinterest sends users away to find results to their searches. This means that if you have a solution for the searcher, Pinterest will send them away from their platform to you! 

Using Pinterest as part of your marketing strategy means that you can get your products and services in front of an audience that is already actively searching for what you offer and are ready to take action. 


4. Pins have a longer shelf life than Instagram and Facebook 

On other Social Media platforms, your posts only have a short window to be seen. On Pinterest, your pins can be seen and found for months. This means that one pin will continue to drive traffic to your business for a long time!  


5. Follower count does not matter 

One of the great things about Pinterest is that the number of followers you have doesn’t matter! You don’t need to work on building a following or engaging with the community to get your content seen. The most important thing is using keyword rich SEO so that your pins can be found.  


Outdoor branding session with AKP Branding Stories.


Pinterest Facts 

  • Pinterest has more than 459 million monthly active users (source: Statista) 
  • 76.3% of Pinterest users are female (source: Statista) 
  • Pinterest drives 3.8 times more sales than other platforms 
  • 87% of Pinners have purchased a product because of Pinterest 
  • 93% of Pinners use Pinterest to plan purchases 


Creating Pinterest Pins with a Branding Photoshoot with AKP Branding Stories 

Beautiful, eye catching pins is an important part of a successful Pinterest strategy.  A personal branding shoot is an investment you should consider. Amanda will work with you to make sure your pictures reflect the real you and your brand values, with intention and purpose in how you show up online. 

You can view Amanda’s branding packages here! 


My Services as a Pinterest Manager 

So, now you know that Pinterest is amazing for your business, but you also know that spending time setting up, managing and growing your account will take away from the time you could be spending on your ACTUAL business. Outsourcing can increase your sales and website traffic from Pinterest, whilst still allowing you to focus on your business. I have the knowledge and strategies to help grow your account and your leads.  

To find out more about what I can do for you as a Pinterest Manager, click here!   


Colour Pop Photography with Paula Ann VA by AKP Branding Stories.


PS – a note from me (Amanda) – I honestly could not be without Paula, she has not only taken over managing my Pinterest, but creates all my reels and has transformed my Dubsado experience for both me and my clients.  She’s integral to my business so I highly recommend going and checking out how to work with her!

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February 13, 2023