From storytelling with PR to storytelling with words, this time I wanted to show you the truly wonderful Laura from Tell My Story.
Laura and I were loosely connected on social media, you know the way it is, you follow each other on FB or IG, comment periodically on their posts, but then one day you actually meet and you feel like you sort of know them already! Well, Laura was one of the people to book a shoot with me in Malta, which you’ll see shortly, but first I wanted to tell you a little bit more about her.
Now, I’m biased as I’m actually working with Laura on refining my own message, to be clearer in what I stand for and what I offer to best serve you, my current and future clients. You see, Laura and her team can take your rambling ideas, concepts and thoughts and turn them into something much more compelling. Having clarity in your message is so important, it’s one of the foundations of your business, it sets the tone for how prospective clients perceive you. Do they warm to you, are you credible and show how you can help them?
It was really striking to see when spending time with Laura how she was the pen to my camera! Whereas my passion is telling stories with images, Laura’s is telling it with words (imagine what a team we’d make together on someone’s business?! Just putting it out there!)
Laura made me realise that effective copywriting is actually not about me, it’s about how we, as business owners can support our clients, best serve them and do them justice. So I know that I can create the images you need for your business, to grow, reach your goals and achieve whatever it is you have set your sight on. Be that supporting your family, being the main breadwinner, showing your children that they can do whatever it is they are passionate about, give back to your community, travel the world. All of these can only really be achieved if the business foundations are there, with clear messaging and compelling copy.
Laura’s approach is also very calming, a strange thing you may think for what to look like in a copywriter, but it instantly put me at ease. I don’t think I’m terrible at writing (least I hope not) but I do tend to write how I think and talk, so much like some of my blog posts, I can sometimes waffle.
Before I show you her shoot in the gorgeous Mdina, Malta, here are her details so you can check her out yourself:
And actually we were kindred spirits, as Laura shared my love of beautiful doors, and in fact not long after I was home, the most thoughtful gift of a “doors of Malta” coaster along with a thank you card was delivered. The coaster now lives on my desk and the words remain firmly in my mind of a fabulous shoot:
“Just a little reminder of an amazing trip (I saw this at the airport and thought of you!) And to say thank you for my photos. You went above and beyond in every way, they’re worth 10x what you charged to me and I love them. So thank you!”
Destination brand shoots are a great way to include variety to your images, especially if you are a travel lover, a global entrepreneur with clients far and wide or travelling is actually just part of your story (past, present or future). And just think how often there are deals on travel to places like Paris or Barcelona! How about a cheeky day trip or overnight stop in a beautiful city, where you tack on a lifestyle shoot?
Where are we going next?!
Until next time,
August 21, 2019