S1 Ep4: Marketing Metrics with Clare Tebbett

Hello!

Today, I had the pleasure of chatting with the incredible Clare Tebbet, a marketing strategist who truly understands our world as photographers—she’s even an ex-photographer herself!

In this episode, we dove deep into the importance of having a solid marketing strategy rather than just “spraying and praying” with your efforts. Clare shared her expertise on the key elements of a strong marketing plan, including understanding your brand, choosing the right channels, and most importantly, using data to drive your decisions. We also touched on the significance of knowing your ideal client and how to effectively reach them without wasting time and energy on efforts that don’t convert.

Claire emphasized that while trends in social media and marketing tools may change, the fundamentals of marketing remain the same. So, focusing on those basics can help you achieve consistent, predictable, and scalable income in your photography business. She also gave some practical tips on tracking your leads, understanding your conversion rates, and making the most of your marketing channels.

If you’re ready to get more strategic about your marketing and make your business life easier, this episode is a must-listen. We also talk about some exciting projects Claire has coming up, including her new podcast and a unique program designed to help you generate consistent income.

Tune in to hear all the details, and let’s start getting intentional with our marketing efforts!

Episode Timestamps

[00:00:12] Claire Tebbet, marketing strategist, helps businesses.

[00:02:51] Marketing strategy essential for business success.

[00:05:57] Value proposition, content, ideal client, metrics.

[00:09:02] Track leads and bookings to improve.

[00:12:09] Target UK audience for higher engagement. Segment email list for better results. Track leads by source or channel.

[00:15:17] Track leads, focus on high conversions.

[00:18:42] Focus on fundamentals, adapt to trends.

[00:21:10] Focus on audience, goals, and strategy.

[00:24:41] Networking and ROI key to success.

[00:27:26] Course on generating consistent income in photography.